Why it performed: This post, my most viral on Instagram, performed because it told the story of Shame to my Persian-speaking audience. This context matters because the topic of vulnerability and shame are taboo subjects that everyone is dealing with within the fabric of intimate society, yet no one is able to openly speak about. I got so many messages from persian women from all walks of life saying how it resonated.

Additionally,sharing vulnerable topics like this allows the audience to feel a sense of closeness to the author, making the storytelling and vulnerability itself, the hook that evokes emotional investment from the audience.